Mastercard's familiar orange and red circles just got a facelift.
The credit card company rolled out a minimalist new logo on Thursday -- its first adjustment in two decades.
SEE ALSO:Beyond Netflix: Here's the entire alphabet in corporate logosInstead of interlocking in the middle as they previously did, the two circles now blend into one another in a design that looks exactly like a Venn diagram.
In addition to the simplified icon, the white drop-shadowed typeface that used to splay out across it has been lowercased and dropped below.
The change, which was orchestrated by branding agency Pentagram, fits with what seems to be the vogue in corporate logo design right now -- simple one-dimensional shapes and serif-free basic fonts that translate better in digital formats. Verizon, Ihop and Google have all moved in the same direction in the past year.
The swirled logo underneath the others was introduced in 2006 as a secondary corporate logo, but it was never used on the cards.Credit: pentagram / mastercardThe new logo is also meant to mark the company's shift into online payment platforms and evolving financial services tech.
Have something to add to this story? Share it in the comments.
TopicsAdvertising
相关文章:
相关推荐: