If you've been on the internet at all in the past 24 hours, you've no doubt seen this red swimsuit somewhere on your timeline.
Sunny Co Clothing posted a promotion for Instagram users interested in receiving a free swimsuit. After thousands of users have publicly taken part in the deal, the rest of social media has had enough.
SEE ALSO:The best swimwear if you want to throw gender norms in the trashSunny Co proposed this deal to its followers: share the company's picture of a model sitting poolside wearing the Pamela Sunny Suit to their own personal Instagrams, tag Sunny Co Clothing in the post, and receive the red one-piece suit for free. Typically retailing at $64.99, shipping and handling costs weren't covered through the deal, but it was said that a portion of all proceeds go towards Alzheimer's research.
Here's the now-infamous picture:
View this post on Instagram
Of course (and hindsight is 20/20 here), Instagram users went crazy for a free suit, and the company's reposts rolled in like wildfire.
Other social media users couldn't scroll through their timelines without the red swimsuit popping up -- and, recognizing how many people took part in the promotion, they couldn't help but roast the company.
Twitter blew up with tweets burning Sunny Co Clothing and their incredible demand.
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And all the people set to receive the sameswimsuit.
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And just general anger about the monopolization of their Instagram feeds.
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Sunny Co Clothing, good luck with this one.
TopicsInstagram
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