Uber is bringing its on-demand food delivery service, UberEATS, to India three years after it piloted in Los Angeles. The taxi-aggregator is in talks with local restaurants and delivery partners before taking the service live. 。
SEE ALSO:Ola thinks it has the perfect trick to compete in Uber's fastest growing market 。UberEATS is a standalone app and is accessible in 58 locations globally, including a host of Asian cities such as Bangkok, Singapore, Tokyo and Taipei. 。
“I am incredibly excited about bringing UberEATS to India. This is a significant investment, it spans multiple cities and regions, and it has the potential to change the food industry — with the push of a button — in one of the most vibrant food cultures in the world,” Allen Penn, Asia Pacific’s Head of UberEATS, said in a statement. 。
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Incidentally, Uber's local rival Ola had started a similar service, Ola Cafe, in 2015 and shut it down a year later after reportedly failing to expand its network of restaurants. 。
The online food ordering and delivery space in India has been an Achilles' heel for the otherwise vibrant startup scene in the country. It has seen fewer survivors — the likes of Zomato Order and Swiggy — and more failures, including four last year. 。
Even the world's largest food delivery startup, Foodpanda, has seen troubled waters here. The diverse Indian food palate has been a tough one to cater to. 。
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