Lose celebrities on Instagram and risk the entire platform collapsing. That's something Kevin Systrom, CEO and cofounder of Instagram, realized last year—it inspired him to transform his app into a more "safe and inclusive" community, according to a new profile in 。 Wired 。Wired 。
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Instagram's first test case: Taylor Swift and her snakes. 。SEE ALSO:Instagram will now let you hide offensive comments automatically 。
The pop singer, an active Instagram user who would frequently post photos of herself and her squad, was being harassed on the platform. 。 In the summer of 2016, after her public fallouts with Calvin Harris, Katy Perry, and Kim Kardashian, the comments below her posts "were followed almost entirely by snake emoji: snakes piled on snakes, snakes arranged numerically, snakes alternating with pigs," the。Wired 。
Wired。
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A post shared by Taylor Swift (taylorswift) on 。
Oct 24, 2016 at 5:39pm PDT 。
The platform had "quietly built a filter that would automatically delete specific words and emoji from users’ feeds." For Swift, that meant no more snake emoji. 。
Instagram has continued to work to make Instagram a cleaner place. Last year, users were gifted the ability to disable all comments. In June, Instagram introduced new filters that will automatically block "certain offensive comments" and spam. 。
And we come back to Swift. Instagram has been training its technology—a system named DeepText—with, of all things, Kanye West's rap lyrics. 。
"It also had trouble recognizing Kanye West lyrics," the Wired piece reads, referencing West's song Famous and the lyric: "I feel like me and Taylor still might have sex." 。
But at least the snake filter is perfect. 。
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